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MARKET
October was the most dynamic month in Mazda’s modern history in the Greek market, as it achieved record sales, increasing the total number of new car registrations to date to 1,687 since the beginning of the year.
Mazda’s participation in the Motor Show, “Auto Athina 2024”, was the best occasion for the general public and prospective customers to see their favorite Japanese models up close, and it seemed to play a decisive role in achieving the significant October performance. .
It is characteristic that in October alone, Mazda recorded 159 sales (89% of which concern Hybrid models) and a rate of 1.6% – a performance that is a record for the modern history of Mazda in the Greek market. The availability of many ready-to-deliver cars ensured by the Greek delegation played an important role in achieving the results.
A remarkable fact is that with 130 registrations in October, the new Mazda2 Hybrid reached a share of 7.4% in its category, while almost 1,500 Mazda2 cars have been registered since the beginning of the year. It is also worth noting that half of the Cabrios that have been available so far on the Greek market for 2024 are Mazda MX-5s.
The commercial course of Mazda models in Greece will continue dynamically, as with the promotional actions that are already in effect and will continue until the end of the year, Mazda models become particularly attractive for every prospective buyer of a new car in the Greek market.
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