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She changed her brand to keep up with the new era

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TOTENAM



Tottenham Hotspur’s Heung-Min Son celebrates scoring against Crystal Palace in the 2023-24 Premier League at Tottenham Hotspur Stadium, London | Saturday, March 2, 2024
© 2024/KIN CHEUNG/AP IMAGES

Tottenham have gone ahead with a refresh of their logo, following the trend of the days which has brought a wave of simplification of logos.

Google, Paypal, Citroen and many other companies have changed their logos in recent years to match today’s aesthetic, which requires simplifying logos.

Of course, this fashion has also affected football teams, since many have taken the corresponding step, such as Juventus, City and Inter among others, while at the same time there have also been dissenters, with the striking example of Ajax which brought back its old historical mark .

Tottenham Hotspur are the latest team to follow this general trend, with the Roosters presenting their renewed logo via a VIDEO on social media.

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